Dean of School of Tourism, Sports and Hospitality, professor, affiliated to Universidade Europeia and Universidade do Algarve. She is also affiliated at CEFAGE, Research center award by national science foundation. She holds a Bachelor’s degree from University of Algarve, a Master from ISEG, University of Lisbon, a Ph.D. from University of Algarve in tourism demand and an aggregation from University of Algarve; all relating to tourism and hospitality management. She has published a wide range of articles in top-tier journals, conference papers in more than 40 countries and chapter books released by Elsevier, Routledge, CABI, Emerald, Cambridge Scholars Publishing. She acts as an editorial board member of JTR, JBR, Anatolia, TA, IJCTHR. In addition, she served as an ad-hoc reviewer for many other tourism, hospitality and leisure journals. She is also involved in several tourism-based national and international research projects, particularly with her partners based in Europe. Developing such partnerships has resulted in publishing quality journal papers, conference presentations and book chapters. She was also invited as a guest lecturer in STHM, Hong Kong Polytechnic, at Stonehill College, Easton, MA, USA, and at Cartagena University, at international level, at national level she collaborates with ISEG, Aveiro University, IPL and ESHTE.