Carla Machado is a Marketing management graduate with an MBA in Marketing, both from the University of Algarve. She also holds a Master in Business Management, from the University of Cartagena in Spain and a Professional Diploma in Digital Marketing, certified by the Digital Marketing Institute in Ireland.
Since 2014, she holds a title of specialist as Marketing Senior Manager, awarded by the Portuguese Association of Marketing Professionals. In 2015 Carla obtained the title of Specialist with Recognized Experience and Professional Competence in Marketing and Advertising, awarded by the University of Algarve in conjunction with the Polytechnic Institute of Lisbon and the Polytechnic Institute of Setúbal.
During her professional career she was responsible for the marketing of a food company and later began as a university lecturer. Initially at a private university in Loulé (until 2014) and since 2009 acting as a guest lecturer at the University of Algarve’s, School of Hospitality, Management and Tourism.
Alongside her teaching Carla acts as a consultant, developing market studies and marketing plans for various companies and associations. In 2006, along with other colleagues, she set up GAIM – Academic Research and Marketing Office, a non-profit association where she acts as a board member and is responsible for marketing research and other consultancy projects.
In 2014 Carla initiated a new project, as Director of the Technological Marketing Academy and as a Business Development Manager for INESTING S.A, a renowned Digital Group Brand with offices in Portugal, Spain, Brazil and Mexico.
Currently she continues to act as a Digital Marketing Consultant for INESTING, together with her lecturing at the University of Algarve and other freelance marketing activities.