Frederico Valarinho

Futur Cast Lab / Senior Researcher

Frederico Valarinho

Futur Cast Lab / Senior Researcher

Biography

Born in Mozambique half a century ago, Frederico Valarinho has a life characterized by diversity: graduated in Zootechnical Engineering, he studied Sciences of Communication before concluding a Master’s Degree in Sports Marketing; he was a journalist for 30 years (director of Focus and Nova Gente, editor of Gazeta dos Desportos and Motor, production director of Epicur, among many other projects he was involved in) before becoming a researcher in New Marketing Trends for Marketing FutureCast Lab – an investigation branch under the umbrella of ISCTE – Lisbon University Institute.

His curriculum includes 14 published books on different subjects – from juvenile literature to historic novels, from encyclopedias to biographies. He is also a passionate fencer and the president of the Portuguese Fencing Federation since 2006.

All session by Frederico Valarinho

New Challenges + New Publics = New Marketing

16:20-17:00
Ria Formosa Conference Room