Joana graduated in Hospitality Management from EHTP and graduated (CESE) from ESHTE. Also has a Postgraduate in Strategy and Leadership, given by Starwood Joint Venture and Insead Brussels.
Since 2013, is the General Director of Sheraton Porto Hotel & SPA, a team of which she has been part since the opening has Director of Sales & Marketing.
Joana holds a sales and marketing management experience of the Congress Center Europarque for 5 years and even though she spent most of her career related to this area, her career start was based in F&B.
At Starwood Hotel & Resort, she was part of the team that developed the Company’s European program to support pre-openings (for the success of openings with proper brand positioning in the market) and the Strategic Business Positioning Group IM.
Was also part of the Board of the Porto Tourism Association, as a Hotel Representative for 9 years.