Work experience as GM and Area Director in leading portuguese hotel chains, namely in Leading Hotels of the World affiliated hotels (LQA compliant).
College Degree in Hotel & Tourism Management, Marketing Management, MBA, Destination management experience, through continued collaboration with tourism management institutions.
Has spearheaded destination and hotel branding initiatives as Algarve CHEFS Week, Algarve SPA Week, Cascais ART DISTRICT, etc. Has been involved in corporate rebranding and restructuring operations
Has been involved in elite executive education program designs, with University of Algarve and University of Balearic Islands (Mallorca, Spain)
Has assisted in the formation of a tourism cluster (on-going) in Portugal’s Nr 1 tourism destination (Algarve), together with international, national and local authorities
Is involved in the conception of Tourism Intelligence Forum, together with representatives of international universities and World Tourism Organization (plus a number of european hotel chains), a global platform to advance the industry through knowledge production and transfer from academia to private sector (on-going)
Executive education at HARVARD Business School, INSEAD Paris, CORNELL School of Hotel Administration, École Hôtellière de LAUSANNE
Lecturer of Executive Education for Hotel General Managers at Algarve Hotel School (Tourism of Portugal), at Lisbon/Estoril Hotel School
Collaborations with ISEG (Lisbon), University of Algarve and University of WISCONSIN-STOUT.
Consults for Universidade of Algarve (Faculty of Economics) and Regional Tourism Institutions
Special Interests: Hotel Strategy, Management and Operations; Sales & Marketing; Positioning; Competitiveness… and a Luxury Aficionado!