Born in a family of hoteliers, was fortunate enough to coincide his passion for tourism with a strong work experience in IT consultancy, driving him to become a raving fan and enthusiast in digital marketing for the tourism and hotel industry.
The constant thirst for search, and research, of innovative solutions lead him to be one of the first in Portugal to evangelize social media marketing and online distribution as key growth factors for tourism players. He has made it his motto to advise clients and partners to focus on obtaining measurable results through pragmatic and customer centric propositions.
He regularly writes for national and international publications specialized on the tourism sector such as Ambitur and Publituris, and combines his activity by lecturing and accepting speaking engagements in conferences, universities and industry related events.
Learning on a daily basis, he believes that in the digital marketing world for tourism we should constantly ask ourselves “Are we doing today the things that will deliver success tomorrow ? ”